Now that the Cannes Lions festivals are over we can get back to concentrating on other stuff. Samsung might have won the marketer of the year award, and it's not like i'm against the judges' decision but i believe that Coca-cola is still the best brand when it comes to content marketing and advertising in general. The Taste the feeling campaign is still too young to be judged but I really hope when we are done with it and look back It'll have reached the height [.....]
Today, most of the in-store purchases- including automotive products- are made by women. The car industry is one of the old-world, male dominated domains that exemplify the lack of understanding marketers [.....]
Men and woman react to sexually provocative advertising in as much the same way they respond to sexual suggestions in real life.
In general, women tend to be more easily [.....]
Samsung Electronics is already a big winner for this year's Cannes Lions International Festival of Creativity, scoring the award f...
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Fernie101 is here to showcase the awesome happenings in the today's world of marketing,media and advertising as well as give advice on how to effectively market yourself to millenials.
